Well Foundation
As the charity for both North Shore & Waitakere Hospital, the Well Foundation champions better healthcare for locals. But a lot of them don’t know that.
The Brief
To raise funds in challenging economic conditions, the Well Foundation’s board and team recognised the need to enhance the emotional resonance of its brand and communications.
In the words of its own board, the Well Foundation needed to transform from “corporate and sterile” to a brand that is compassionate and credible in equal measure.
Best Awards Bronze – 2025
(Business Communication)
Best Awards Finalist – 2025
(Small Brand Identity)
Agency
Unordinary
Strategic Leads
Kyle Ranudo, Debby Giness
Creative & Design Director
Matt Hammond
Copywriter Lead
Kyle Ranudo
Team
Drew Robertson, David Gianotti, Luke Bell-Booth, Yuki Sato, David Amann
Contributors
Ruth Morse, Heidi Wilde, Jenny Payne, Michelle Goldfinch
Impact & Outcomes
A brand strategy that leverages local stories to better connect with donors across Waitakere and the Waitemata.
Key messages built on a caring but credible tone of voice, equipping the Well Foundation with effective communication frameworks that help raise awareness for its cause.
Impact & Outcomes
A refreshed brand identity that enables the Well Foundation to affect more positive change in the healthcare ecosystems of the North Shore & Waitakere.
Client feedback on the brand identity
“It’s been so well received and has made such a difference to the work we are doing.”
— Ruth Morse, Chief Executive