RCP
A succession of leadership in a time of rapid change catalysed an evolution.
The Brief
RCP has grown in leaps and bounds in the years since its founding. Their old brand didn’t reflect the deep expertise it had earned through its leadership in significant projects like the Christchurch rebuild and Commercial Bay.
In the increasingly commodified realm of construction project management, it meant the RCP brand had to mature to reflect its rarified expertise. At the same time, there was a changing of the guard; a new managing director and the next generation of leaders rising through the ranks became the catalysts of an overdue brand evolution.
Best Awards Finalist – 2024
(Large Brand Identity)
Agency
Richards Partners
Strategic Leads
Kyle Ranudo, Brian Richards
Design Director
Caroline Konarkowska
Senior Designers
Tommy Chin, Mark Evans, Vijay Patel
Contributors
Wildlabs (Website), René Pasche, Taylor Whelan
Impact & Outcomes
A mission that became the foundation of RCP’s service architecture. To “shape, organise, and deliver a better world.”
A consistent and confident tone of voice. RCP has the authority to be visionary, backed by its years of practical experience delivering complex projects.
Impact & Outcomes
An evolved brand identity that supports and reflects the breadth of RCP’s offering and the depth of its expertise.
A visual language built on the brand equity and geometric form of RCP’s red diamond mark.
Client feedback on the brand strategy
“I’d like to commend you and Brian for a very comprehensive and compelling [strategy].”
— Rene Pasché, Head of Brand & Engagement